Second Annual Children’s Business Fair

Presented by Vail Valley Unbound

Edwards is home to the Valley’s newest kindergarten through fifth-grade school, Vail Valley Unbound. This summer, Edwards will also be welcoming curious minds at the second annual Children’s Business Fair, presented by Vail Valley Unbound.

Applications are open for kids ages 3-15 — the younger kids can have support from their parents, but the event planners encourage parents to step back and let the kids thrive (or fail). While it is certainly about making a profit, it’s much more about the love of learning that comes from the process.

Young entrepreneurs will submit an application that asks them to develop a business plan that will be evaluated and approved by local entrepreneurs. The business plan must be complete, have thoroughly answered questions and be a viable business. Questions get kids thinking and include, What do you plan to sell? At the end of the fair, how will you determine if your business was a success? and How will you pay for your startup costs? If someone is helping you with your startup costs, how will you pay that person back?

The morning of the event, children arrive at the fair early to set up their business. Each business is expected and encouraged to create signage, decorate their “shop”, display their goods/services and be ready for a fun and busy day of shopping from community members!

Vail Valley Unbound co-founder, Cassie Boca, and her husband Zak Boca are spearheading the event along with a team of passionate entrepreneurs, teachers, mentors and parents who want their own children to learn about entrepreneurship in a practical and fun way.

“As two entrepreneurs, encouraging creativity and fostering ideas is so important to us. As we got more involved in the Eagle County community, we realized that where we would best be able to contribute authentically is by not just starting a small school but by serving all youth with an entrepreneurial mindset,” Cassie Boca shares, “We started the kid’s business fair because we wanted to give entrepreneurial-minded kids an opportunity to not just sell something, but develop a thoughtful business plan that includes costs, marketing plans and many things that go into starting a small business. We have a community that revolves around small businesses, entrepreneurs, flexible work schedules and creative careers — and that’s our world, so we want to bring that into our community from a young age and encourage the creativity!”

+Young entrepreneurs can sign up for Vail Valley Unbound’s Children’s Business Fair at

+If you would like to inquire about sponsoring the Children’s Business Fair, email Cassie Boca at

+If you are a small business owner and would like to participate in the marketing strategy day, email Cassie Boca at


Expanding from last year, Boca hopes to be able to welcome more young entrepreneurs and showcase more businesses. To fund this, Boca is looking for more sponsors. “We weren’t able to approve all business ideas last year just due to limited space, tables and tents so I’d like to grow this year closer to 40 businesses and give each business a larger table with more space for shoppers to move around,” Boca says.

Based on feedback from last year’s fair, the Bocas are planning a marketing strategy day for young entrepreneurs whose applications have been approved. Held a few weeks before the fair, this event will allow space for local entrepreneurs to come together to assist in creating marketing strategies with young entrepreneurs and give them the confidence to talk about their businesses.

Photos courtesy of the Children’s Business Fair by Vail Valley Unbound.